About Diamonds > Your Diamond

For many people the selection of a diamond is achieved when the head and the heart work together in harmony.

The heart will want to satisfy the desire for having a stone that represents the emotional significance of the occasion for which it is being purchased. Your diamond will become an everlasting reminder of the affection, love and feelings shared between you and your partner.

The head will ensure that the particular gem ticks all the boxes when the various considerations have been addressed.

There are four main criteria used by the trade in assessing the value of a stone. These are known as the four Cs: Clarity, Colour, Carat and Cut.

About Diamonds > Your Diamond

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