Our History

Unique among jewellers, The Diamond Trust is operated by the Watson family whose pedigree spans four generations of gemmologists and diamond experts. Our history begins in the early 20th century in Hatton Garden, London and today finds us in our purpose designed offices and showroom in Berkhamsted, Hertfordshire.

The company is headed by Vivian Watson FGA and he pays tribute to his father (Mr P J Watson) and grandmother (Constance Watson) for laying the foundations of the Watson family’s passion for beautiful gems and jewellery.

The good old-fashioned qualities of trust and integrity, combined with the desire to satisfy the expectations of our clients, are the hallmarks that distinguish our business and make it special.

Our business has always been very people orientated. We think it says something about us that we are now serving the children and grandchildren of some of those who bought from us in earlier generations. The quality of British design and superb craftsmanship are recognised throughout the world.

Photo of Mr P J Watson
Mr P J Watson
Photo of Constance Walker
Constance Watson