Diamonds

Vivian Celebrates Golden Anniversary

In September 1967, you could buy an ounce of gold for $35. Today the same ounce would cost you $1290. Fifty years have made a huge difference. It was in September 1967 that Vivian Watson joined his father in the family business, then located in London’s Hatton Garden. Now 50 years on it is an […]

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The 4 C’s of Diamonds

Thanks to a masterpiece of marketing and advertising by DeBeers in 1947 where it was declared worldwide that “A diamond is forever”, diamonds are now the most popular choice for engagement rings and other jewellery. However, until the middle of the twentieth century, there was no agreed-upon standard by which diamonds could be judged. The […]

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Seems that diamonds really are a girls best friend

A recent article in the Telegraph reported that shoppers in the US and Europe are increasingly buying diamond gifts for themselves.  Gift-giving is still the foundation of sales, but more and more financially independent women are treating themselves to diamond jewellery. According to De Beers the split is across younger, “millennial” shoppers – those born […]

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